This significant tourism destination began to develop at virtually the same time as Opatija. This formerly maritime oriented townjust 7 kilometers west of Opatija today is the boutique destination on the Riviera, with a number of exclusive and renovated villas dating back to the Austro-Hungarian monarchy, such as the Villas Frapart, Astra, Eugenija, Magnolija and Blankenstein.

In this exceptional crossing of past and present, and the coming together of the sea and mountains, the inland region behind Lovran is also developing. Here, rural tourism is nurtured, based on delicious autochthonous products such as chestnuts, asparagus and cherries. With the two city beaches Peharovo and Kvarner, there are a number of smaller beaches and sun tanning areas, and the well known Orthopedic Clinic is situated in Lovran, reminding us of the tradition of health care tourism.